Facebook is one of the first social platforms we will look at when determining the best placement for your proposed campaign. We use the Business Manager system to coordinate the management of all assets, including pages and ad accounts.
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Paid Social Agency
We’ll make sure your brand connects with the right people through paid social campaigns, using smart targeting, compelling creatives and continual optimisation to drive measurable results.
Engaging, High-Impact Campaigns
Your customers now discover brands as often through sponsored posts as they do through their own social feeds. That’s why your paid social campaigns shouldn't just be visible, but truly engaging and high-impact, putting your business in front of the right people at the right time. We build paid social strategies that balance brand awareness with targeted offers and remarketing, using data and continual testing to refine messaging and creative assets. By aligning your paid campaigns with your wider content and organic presence, we help you build a trustworthy, memorable brand while delivering cost-effective results.
What We Do
When planning your paid social advertising campaigns, our team will work with you to define clear objectives, including target audiences and the messaging that will resonate most with your prospective customers. If needed, we will create compelling, attractive landing pages to convert users into leads or customers. Our designers will create stunning creatives that drive clicks and conversions, while our marketing specialists will choose the social media platforms that will deliver the best ROI for your business. We are a data-driven agency and will continually identify ways to improve the campaign's results. Through regular meetings and reports, we will keep you up to date on the campaign's progress and provide you with the opportunity to map out changes aligned with your current marketing goals and budget.
Types of Paid Social Advertising We Deliver
Lead Generation
Campaigns
A lead generation campaign is an effective strategy for capturing high-intent enquiries from the platforms your prospective customers use every day. We’ll help you generate qualified leads with powerful lead magnets, well-optimised campaigns, and efficient CRM integrations.
Brand Awareness
Campaigns
We can create striking brand awareness campaigns to ensure your business is seen by the right people, helping to build familiarity and trust before they’re ready to purchase. Our specialists will use smart targeting and creative storytelling to keep your brand front-of-mind across social media.
Remarketing
Campaigns
Remarketing campaigns allow us to re-engage people who have already visited your website, watched your videos or interacted with your ads. By serving tailored messages and offers to warm audiences, we help turn existing interest into measurable conversions.
Where We Run Your Ads
We are experts in using the most popular social media platforms to deliver high-performing paid campaigns.
X (formerly Twitter)
Used by hundreds of millions of people worldwide, X is a powerful platform for timely and topical messaging. The platform is commonly used for real-time news, commentary, and live conversations, making it ideal for brands with a strong voice or thought-leadership angle. We can deliver campaigns that reach millions of daily active users to boost engagement, traffic, and sales.
With over 3 billion monthly active users, this remains the world's largest social media platform and offers massive reach across most demographics. People often use Facebook to stay in touch with friends, discover local businesses, and follow updates from their favourite pages. The platform’s paid social tools include robust audience targeting, detailed conversion tracking, and a wide range of ad formats for lead generation, sales and remarketing.
Instagram is a highly visual platform used by around 2 billion monthly active users, making it an attractive proposition for businesses targeting Gen Z and millennials. We know how to craft the perfect photographic and video content that will stand out against competitors. Our campaigns can run across Feed, Stories, Reels, and Explore, leveraging Meta’s advanced targeting options to deliver outstanding results.
Primarily used for networking, recruitment and industry news, LinkedIn is an excellent choice for B2B lead generation, events and high-value services. Hundreds of millions of active users use LinkedIn to find business opportunities and pursue professional growth. With precise targeting options such as job title, seniority, and industry, we will position your brand in front of key decision-makers.
Reddit enjoys a significant user base of 1.2 billion monthly active users across thousands of niche communities known as 'subreddits'. People visit Reddit for in-depth discussions, recommendations, and honest opinions on almost any subject. The platform's paid features enable us to target specific communities and interests, leading to engaging, intent-driven campaigns.
TikTok
In the world of scrolling video content, TikTok is perhaps king, with approximately 1.59 billion monthly active users. The platform uses short-form video and trends to deliver highly immersive, algorithmically curated content. Paid TikTok campaigns can drive significant reach and engagement when combining robust ad formats with creative storytelling and advanced targeting selections.
Threads
As Meta’s answer to X and other conversation-first, text-led platforms, Threads has quickly grown to around 400 million monthly active users. People use the app to find lighter, real-time posts, brand updates, and community conversations. Advertising has recently arrived on Threads, providing many of the same features as the rest of the Meta ecosystem so that businesses can extend their reach and engagement across connected campaigns.
Around 578 million active users turn to Pinterest for inspiration when planning projects, purchases and big life moments. Pinterest is often used as a visual search and inspiration platform for topics like home, fashion, food, and events. Paid campaigns will help you tap into prospective customers' planning mindset through shoppable Pins and intent-based targeting, making it a powerful channel for driving product discovery and conversions.
Why Activate?
Cross-Platform Expertise
We’ve run paid social campaigns across all major platforms for clients in various sectors, from property to legal. Our team understands how each channel’s ad system works, so we can squeeze maximum performance from your budget. You can trust us to amplify your brand’s voice with ads that are seen by the right people, not just anyone.
Performance-Driven Creatives
The success of any paid social campaign depends on creative assets that turn scrolling into action. We blend strong visuals, clear call-to-actions, and clever campaign strategies to bring your brand to life while staying focused on results. From thorough testing to audience refinement, every decision is backed by data.
Planned, Optimise & On Time
We know how essential planning, optimisation and timing are for a successful campaign. We combine regular meetings with advanced tools and tracking to plan campaigns that align with your brand’s key dates, promotions, and customer behaviour. Once a campaign is live, we continuously monitor, test and tweak every element so each ad is working as well as it can.
Tools We Use
We use the best industry tools to manage, implement and report on all paid social media campaigns
Facebook Ads
Instagram Ads
When planning a campaign on Instagram, we will create a branded profile and convert it to a business profile. We will then connect it to our Business Manager and a new or existing Ad Account, where we will oversee the campaign’s running.
Reddit Ads
Reddit is an ever-growing social news aggregation and discussion website that is particularly popular among young people. We have experience using Reddit Ads to reach a niche audience for various clients.
Google Tag Manager
A successful search marketing campaign is not possible without essential data that informs us of how visitors interact with the website. Google Tag Manager is an invaluable tool for coordinating tracking systems and implementing advanced conversion tracking.
Google Analytics
Google Analytics is an industry-leading analytics platform that displays website traffic, conversions and other important data. The service is instrumental in informing us of results and how we can improve.
Mouseflow
This platform is a sophisticated tracking tool that records sessions and heatmaps of website visitors. We use Mouseflow to monitor how users engage with websites, helping us to identify conversion improvements.
X Ads (formerly Twitter Ads)
X (formerly Twitter) is one of our top platforms for running an effective lead generation or remarketing campaign on social. We will create a dedicated profile with suitable branding. Ads Manager is used to create and manage all campaigns efficiently.
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