CONNECT Aviation

CONNECT Aviation is one of the world's leading route development forums that takes place annually, across the world, for all members of the aviation industry.

The Objective

The client wanted to look at all of their digital platforms to improve and grow on the success they have had over the past 17 years. They had built their main website and delegate system really well, but were looking to modernise and expand their platforms. 

So we delivered...

Digital Consultancy

We evaluated each digital touch point for the client and proposed a phased strategy to improve across the board. Our collective team worked on individual digital projects, ongoing marketing requirements and campaigns to acquire new customers. We have since become a long term partner of the client, who even invited us to their recent event in Sardinia!

CONNECT Aviation
CONNECT Aviation

A New Digital Experience

Phase 1 was to majorly overhaul the main public-facing website with a new visual language and improved usability, functionality and performance. To do this, we used a mobile-first strategy with the project and created a more modern look and feel, utilising the client's fantastic existing assets to reflect what CONNECT offers to the market. Our aim was to boost attendees and to establish CONNECT as the market leader in the aviation event industry.

CONNECT Aviation

A New Delegate System

Phase 2 was to revamp a bespoke digital platform that allows aviation professionals to arrange meetings at the main CONNECT event, manage their itinerary, access other route development profiles, access videos of industry briefings and send messages to other delegates. This meant a full UI/UX overhaul to deliver a more modern and mobile-focused experience.

CONNECT Aviation
CONNECT Aviation

Social Media Creatives

We provided the CONNECT team with a toolbox of social media assets to use to make CONNECT's social profiles more recognisable, engaging and professional.  We also delivered provided over ?? creatives to be used throughout the year, for pre, during and post event engagement.

CONNECT Aviation

Email Creatives

We revamped every instance and type of email CONNECT sends to their customer base, from automated transactional emails to periodical newsletters and announcements. CONNECT are now more recognisable, more engaging and more professional than ever.

 

CONNECT Aviation

Project Summary

The Activity

  • We held several conference calls with the client to get a full understanding of CONNECT's digital requirements
  • We prepared a phased digital transformation plan across all platforms and software assets
  • We attended a CONNECT event in Cagliari to solidify our understanding of the industry sector
  • We executed the phased digital transformation plan

The Results

  • The new digital aesthetic is live across all platforms
  • The new platforms are performing strongly
  • The new social and email creatives have been well received
  • Feedback from CONNECT and the industry has been positive

Skills we used

  • Digital Consultation
  • UI & UX Design
  • Web Development
  • Digital Artworking
  • Copywriting
  • Brand Development
  • Software Development

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