CONNECT Aviation is one of the world's leading route development forums that takes place annually, across the world, for all members of the aviation industry.
The client wanted to look at all of their digital platforms to improve and grow on the success they have had over the past 17 years. They had built their main website and delegate system really well, but were looking to modernise and expand their platforms.
We evaluated each digital touch point for the client and proposed a phased strategy to improve across the board. Our collective team worked on individual digital projects, ongoing marketing requirements and campaigns to acquire new customers. We have since become a long term partner of the client, who even invited us to their recent event in Sardinia!
Phase 1 was to majorly overhaul the main public-facing website with a new visual language and improved usability, functionality and performance. To do this, we used a mobile-first strategy with the project and created a more modern look and feel, utilising the client's fantastic existing assets to reflect what CONNECT offers to the market. Our aim was to boost attendees and to establish CONNECT as the market leader in the aviation event industry.
Phase 2 was to revamp a bespoke digital platform that allows aviation professionals to arrange meetings at the main CONNECT event, manage their itinerary, access other route development profiles, access videos of industry briefings and send messages to other delegates. This meant a full UI/UX overhaul to deliver a more modern and mobile-focused experience.
We provided the CONNECT team with a toolbox of social media assets to use to make CONNECT's social profiles more recognisable, engaging and professional. We also provided multiple creatives to be used throughout the year, for pre, during and post event engagement.
We revamped every instance and type of email CONNECT sends to their customer base, from automated transactional emails to periodical newsletters and announcements. CONNECT are now more recognisable, more engaging and more professional than ever.
Contact us today to discuss your project and a member of our team will get back to you whithin 1 business day. We look forward to hearing from you!
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