As a consumer-focused media platform, we recognised that the majority of engagement would come from mobile users. We designed the service with a mobile-first approach to ensure successful integration of all features and functionality across various devices. This approach was particularly challenging when conceiving functionality for a live comments system and mobile payment and registration processes.
Our primary goal was to design a simple and streamlined user experience that would encourage users to sign up and start watching content within minutes. We also wanted to ensure that the in-stream experience was highly engaging, which is why we constructed an easy-to-use live comments wall to allow fans to interact with one another. To communicate specific features to users, we created custom icons which we then implemented across all digital assets.
Rapid Project Prototyping
Due to a tight schedule for preparing the first concept drafts, we embraced a rapid prototyping approach to the project. We quickly established the layout and structure of the platform through a wireframing design process. Once we were satisfied that the user experience was intuitive enough, our design team produced a complete set of visuals. We were able to deliver the first round of concepts in a matter of weeks, fitting with the client's ambitious schedule.