Google Ads, formerly known as AdWords, is the undisputed market leader in PPC advertising. Our paid team are experts in using this platform to serve small and large clients alike, including Bet365 and Amazon. We use the Google Display Network to power robust remarketing campaigns.
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PPC Agency
We use powerful and cost-effective advertising campaigns to target customers that are searching for your product or service
Acquiring Customers Where They Search
Modern consumers usually jump straight online when looking for a specific product or service. Pay-per-click advertising enables us to target prospective customers with highly engaging ads. Our Liverpool PPC team are experts at securing clicks for the lowest possible cost, outperforming competing advertisers, and building landing pages that convert visitors into customers with ease. Results are fully measurable, allowing you can see the exact cost of each acquired customer along with the overall return on investment.
What We Do
The creative team builds stunning and effective landing pages that our PPC Liverpool specialists use to drive customers to, resulting in cost-efficient campaigns that deliver superb commercial results for your company. We focus on perfecting every element of the campaign, from ad relevancy to landing page experience, and regularly optimise all aspects to achieve the lowest possible cost per acquisition. To ensure maximum online visibility, we also combine PPC with powerful display and social remarketing campaigns.
Types of Pay Per Click We Offer
Google Ads
We are experts at forging high-performance PPC campaigns using Google's search, shopping, display, and video networks. Our team will work closely with you to achieve excellent returns on your marketing spend.
Local PPC
Localised pay-per-click advertising is the perfect opportunity to outperform your competitors and win more market share in your target area. Our Liverpool PPC company is hugely experienced across several industry sectors in using geo-targeting to compete in very localised markets.
International PPC
This type of advertising opens up new international sales channels to you and is a superb and measurable way to grow your sales across a global network. Our PPC team has handled multi-national and multi-lingual advertising campaigns for a wide array of clients.
Amazon Sponsored
We will use the power of paid promotion on Amazon to supercharge sales for your business by ranking your products ahead of others in the search results. Sponsored product campaigns deliver exceptional sales performance with a superb return on investment.
Remarketing
Remarketing is a great way to advertise to people who have already engaged with your brand or previously visited your website. Banner ads are displayed to customers as they move across the internet from website to website, including prominent news and media outlets.
Bing Advertising
Bing may have a smaller market share than Google, but it still has a pivotal role to play in your marketing strategy, and powers several other large search engines such as Yahoo. This platform is ideal for targeting older demographics while achieving excellent value for money.
PPC Audits
Our team can conduct a thorough assessment of how your existing campaigns are performing. We will identify opportunities for improvement and outline a full recommendation. Audits are valuable in assessing whether campaigns are currently delivering the best possible ROI.
Our Approach
See how our company delivers transformative growth
Effective Landing Pages
We've refined the creation of an effective PPC landing page down to an exact science. Our design team crafts pages that engage your customers and emphasise your unique selling points. We recognise which call to actions work best and how we can encourage traffic to convert to new customers. The Activate team is experienced in building robust and flexible networks of landing pages that facilitate even the most complex and far-reaching PPC campaigns.
Extensive Keyword Research
The main goal of any pay-per-click campaign is to drive the right kind of customers to your website. We know that this is where quality matters more than quantity. Our Liverpool PPC specialists recognise the importance of choosing the right keywords that meet the perfect balance between cost and relevance. We will identify creative opportunities to secure new business whilst minimising campaign spend, such as thinking outside the box and incorporating keywords that your competitors aren’t actively serving on.
Testing, Testing and More Testing...
Launching a new PPC campaign is just the start of your journey to marketing success. We improve and boost campaign performance over time thanks to a data-led approach, allowing results to become even more effective. Our team regularly tests every aspect of the campaign, from the keyword match type and ad copy to landing page messaging and call to actions. We work hard to deliver leads and sales that are within your target cost per acquisition parameters.
Transparent Reporting
We believe in full transparency, which is why we will send you regular reports for your advertising campaign. Our paid media team will provide you with any level of detail that you wish to see, from top-level campaign metrics to how individual keywords and ads are performing. We implement advanced conversion tracking to report on actual sales, lead volumes and acquisition costs. This information allows you to see the campaigns' impact and helps you decide where to allocate your advertising budget.
Why Activate?
Proven Track Record in PPC
Our results speak for themselves; we've generated thousands of enquiries for our clients by utilising paid traffic. Helping our clients achieve their commercial results is the top priority for us. Our reputation depends on it.
Cost Effective Campaigns
We know the main objective is to achieve as much return on your marketing spend as possible. We recommend campaigns that are extremely cost-effective from day one with the potential to scale up spend in line with positive results.
Creative and Data-Led Strategies
Our team uses a combination of creative pay-per-click strategies, including competitor advertising, along with data-led bidding strategies to achieve excellent results. We know every trick in the book to secure new business!
A PPC Agency Serving Internationally
Our team is based in Liverpool, but we are not limited by location. We've worked on a diverse portfolio of pay-per-click campaigns for clients across a national and international level. Wherever your business is, we can help you.
Tools We Use
We use the best industry tools to manage, implement and report on all PPC campaigns
Google Ads
Bing Advertising
As Microsoft’s answer to Google’s advertising platform, Bing Advertising powers a range of smaller search engines as well as Bing. We utilise Bing Advertising alongside Google Ads for maximum impact and coverage.
Raven Tools
Raven Tools is a multi-purpose platform that unifies different data sources, allowing us to create informative reports across our range of services. We also use this tool to benchmark against competitors and identify how they have built inbound links.
Sponsored Amazon
Mastering sponsored Amazon advertising campaigns allows you to unlock stellar levels of product sales. We work with clients to achieve superb commercial results on the world’s No. 1 e-commerce platform.
YouTube
Our PPC campaigns transcend search ads into in-video ads on the YouTube video streaming service. This platform helps us secure maximum campaign exposure at a relatively low cost per click.