Websites with an old style often use stacked rows and small containers to present content and functionality. We wanted to create a flowing user interface with overlapping elements and the latest abstract design trends. This work resulted in a fresh and unique online platform enhanced by overlaid sparks and creative effects. From landing on the website to purchasing a product, the abstract path we've taken helps keep users highly engaged every step of the way.
Designed for Mobile
In 2020, over 55% of worldwide online traffic came from mobile devices. We designed PowerGym's mobile experience to be just as strong as the site's desktop counterpart. The browsing and purchasing experience is equally slick and intuitive on both smartphone and tablet devices. Conversion rates are typically lower on mobile than desktop, but with this trend expected to shift in years to come, we wanted to make sure that PowerGym’s digital platforms are future-proofed.
Browsing a large and varied range of products can be a complicated and overwhelming experience for consumers. We wanted to make it as easy as possible for users to find the specific product they desire. Our team achieved this by creating a unique product navigation widget, product filters and visual colour variant selectors. Customers can also use the built-in search bar to search for products across the website, while a dedicated account area allows them to access their order history. Due to a high demand caused by Covid-19, we created an in-stock page to avoid customers missing out on available products.