KMC Seasoning

KMC Salt & Pepper Seasoning began in a small domestic kitchen. Founded by Tanzania-born Kish, the product's early market consisted of local wholesalers and leisure operators. KMC is now the UK's leading salt and pepper seasoning product.

The Objective

Having undergone rapid expansion in terms of both UK-wide distribution and the move to a purpose-built factory, KMC approached Activate Digital to re-assess the brand's digital infrastructure, photographic assets and marketing collateral. KMC currently manufactures 250,000 units per year and with plans to rapidly increase production both domestically and internationally its digital strategy needs to support this.

So we delivered...

New Photographic & Video Assets

We worked with a photography team both at KMC's factory and a restaurant chain to secure new photography and video assets for the client. In addition to images of the product being used and photographed next to its core ingredients we also undertook green screen photography to create transparent assets for use on digital platforms.

KMC Seasoning
KMC Seasoning

New E-Commerce Experience

In addition to expanding its wholesaler network KMC is looking to rapidly grow its consumer sales business and needed an effective e-commerce platform to facilitate this. Using the brand's new media assets we designed a new, market-leading platform to deliver direct-to-consumer product sales.

KMC Seasoning

Presentation Collateral

KMC is in the process of expanding its distribution network internationally and required a brand presentation pack to take to wholesaler meetings. We produced a pitch deck that conveyed KMC's brand values, unique product attributes, origin story and commercial advantages to assist with this aspect of expansion.

KMC Seasoning

Project Summary

The Activity

  • We created market-leading photographic/video assets for the client
  • We consulted the client on how to support growth with digital
  • We designed and built a stunning mobile-ready e-commerce experience
  • We overhauled every digital touch point for the client

The Results

  • The new assets more accurately reflect the product's status of being the UK's market-leading salt and pepper seasoning product
  • The new media assets have been utilised across all digital and print platforms
  • Post launch the new e-commerce site is rapidly gaining search engine traction

Skills we used

  • Digital Consultancy
  • Media Production
  • UI Design
  • UX Design
  • E-Commerce
  • Copywriting

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