The new e-commerce website utilises several modern design trends. When we started the project, the goal was to maximise the brand's latest assets and provide an engaging and intuitive buying experience for consumers. We delivered this by creating a bold and abstract layout with overlapping elements and cut out ingredient imagery, creative use of animation as visitors scroll, and rich photographic and video assets against dark backgrounds.
Built For Search
The competitive keyword 'salt and pepper seasoning' receives over 52,000 searches per year on Google. We built the new site with the primary intention of ranking number one nationally for this keyword and other high-volume keywords. By delivering superb performance, technical optimisation and SEO-friendly content, KMC now ranks first for this keyword and many other relevant terms. Optimising the website has been an essential part of building the brand into a clear market leader, outranking major competitor sites including the BBC, Asda and Iceland.
A frictionless buying process is the main ingredient for e-commerce success. We designed a custom basket and checkout system that keeps users focused on the buying journey with the least possible distraction. We wanted to avoid cart abandonment and an overcomplicated online ordering process. As a repeat-purchase item, we made it as easy as possible for customers to re-order the product and encouraged them to leave a review via email automation and discount incentives.