Our PAY Per Lead Model

We are a specialist UK lead generation agency that provides an end-to-end lead generation service harnessing the power of social media and digital search platforms. A successful lead generation campaign allows us to reach millions of potential customers, capturing high-quality leads for your business. The cost per lead model means we can fix the cost of each lead so you can decide your rate of growth, efficiently manage your marketing spend and calculate your return on investment.

We help businesses worldwide supercharge their custom acquisition with powerful lead generation services tailored to their objectives. Whether you need ten leads a day or hundreds, our UK pay per lead generation company has the expertise and tools to help you. Reach out to our team today for a free no-obligation chat where we can see how we can work together to grow your business.

  • Cost-effective leads that convert
  • Proven track record across diverse industries
  • Flexible pay per lead models tailored to your goals
  • Dedicated team of lead generation experts
  • We build partnerships that last

Let's Grow Together

As an experienced pay per lead agency, we believe in quality first and quantity second. After working with you and your sales team to assess the initial lead quality, we use our expertise to scale up campaigns quickly. Our team is experienced at running lead generation campaigns across multiple platforms to achieve large lead volumes. We continually monitor and improve campaigns to deliver the best results and will provide transparent reporting. With a complete CRM integration, your sales team can focus on sales, not data entry. If you're looking for lead generation services in the UK, start working with our agency today.

Types of Lead Generation We Deliver

Cost Per Lead Campaigns

Campaigns based on a cost-per-lead model are powerful and scalable, and run across a range of social, search and ad network platforms. Just choose your rate of growth, and let’s get started.

Social Media Campaigns

We use the popularity of social networking channels such as Twitter, Facebook, Instagram and Reddit to attain new customers for your business. Having run hundreds of campaigns, our UK lead generation agency hold vast amounts of experience with each platform.

Search Campaigns

Our search campaigns are highly effective at delivering exceptional quality leads based on your customer profile. With engaging ads, we will target an audience that is looking for your specific products or services.

Ad Network Campaigns

We use native advertising platforms such as Taboola, Outbrain and Google to display adverts to vast audiences via substantial media websites. This type of pay per lead generation is highly effective for running large scale consumer-focussed campaigns.

Platforms We Use

We specialise in using the most powerful and effective ad platforms to achieve lead generation success.


With a whopping 330 million monthly active users, Twitter has emerged as one of the largest social platforms on the web for people to stay up-to-date on the latest and biggest news and events, making it an ideal place to showcase your business. We have run several campaigns on the platform across multiple sectors, allowing us to reach millions of users. We use a combination of campaign objectives, highly-targeted audience profiles, and ad formats to deliver a campaign that suits your business best.


There should be no doubting that this is the internet's largest networking website. Facebook makes most of its revenue from advertising, positioning itself as a critical platform for brands looking to market their business. We've run countless campaigns on Facebook with various optimisation methods such as Link Clicks and Conversions. We use the platform's sophisticated targeting options to reach the right audience. Our team always tests different ads to identify what works best and continually optimises where needed.


Instagram is a photo and video sharing service most commonly used by a younger demographic. The platform is increasingly surfacing as a compelling opportunity for brands. Having been purchased by Facebook in 2012, the two share many of the same advertising options. When running an Instagram campaign, we tailor our work to the platform itself, taking into account the younger audience profile. We recognise the importance of visual content and creating compelling imagery that attracts prospective customers.

Google Ads

Google Ads is one of the most powerful advertising platforms that you can use to generate leads for your business. Using a pay-per-click pricing model, Google Ads serves advertisements to prospective customers searching for specific keywords. This layer of targeting is highly effective in driving high-quality leads to your business. We use a range of campaign formats, including search, shopping and display networks. Our PPC team will identify relevant but cost-effective keywords and create engaging ads that attract interest.


Since it was launched two decades ago, LinkedIn has become the most popular social networking platform for connecting business professionals. People use LinkedIn to expand their professional networking capabilities, discover career opportunities and recruit talented team members. We've run advertising campaigns to generate qualified leads for B2B clients. Using LinkedIn, we can target millions of professionals that fit the criteria for your business.


Reddit is a news aggregation and discussion website that is very popular among the younger generation. With over 50 million active users, Reddit offers advertisers a unique opportunity to take advantage of a relatively non-competitive and emerging advertising platform. Through Reddit advertising campaigns, we have generated leads for various businesses. The network's discussion-based targeting options ensure that a highly relevant audience sees our ads.


Video marketing has become one of the most powerful tools for attracting customers due to its engaging, digestible and modern format. One of the best platforms for video advertisers is TikTok. With over a billion monthly active users, TikTok has quickly emerged as the fourth-largest social media platform. This platform gives users creative control to produce short-form videos with the potential to go viral. We can help your videos reach millions of people on TikTok.


Threads is the latest invention from Meta, the company behind huge social networking platforms like Facebook and Instagram. This brand-new app launched in July 2023 with more than 100 million users signing up in a matter of days. As one of Twitter's biggest rivals so far, the two platforms share similar features. Threads is still in its early stages and the platform is expected to improve significantly in the coming months. We will be ready as soon as advertising comes to Threads.


Many brands don't consider Pinterest when looking to promote their products and services on a social networking platform, but trust us when we say this can be a powerful advertising channel. Around 400m people use Pinterest monthly to spark inspiration and discover new products and ideas. It can be an excellent visual-focused platform to get your brand seen by potential customers. We can use Pinterest campaigns with eye-catching ads and relevant targeting to generate leads for your business at a cost that suits you.

Our Specialist Sectors for Lead Generation

As a flexible lead generation agency, we’ve worked on a wide range of campaigns for businesses across multiple sectors. Here are four key types of lead generation campaigns where we specialise.

Legal Lead Generation

As one of the UK's leading pay per lead generation companies, we’ve worked with law firms on various legal campaigns. Our team has generated thousands of high-quality leads at a low cost. Campaigns we’ve delivered range from personal injury claims to the diesel emissions scandal, deposit recovery, and Plevin claims.

Property Lead Generation

Building strong ever-lasting partnerships with property investment companies is a core strategy of our agency. We’ve used multiple advertising platforms to deliver cost-effective results for several investment firms. Our team focuses on compelling adverts and landing pages to turn users into investors.

Consumer Finance Lead Generation

We work alongside law firms and claims management companies to attract clients eligible for compensation. Our experience in consumer finance includes equity release, pensions, flight delays, and mis-sold PPI and car finance. We deliver high volumes of leads while being compliant with FCA regulations.

Demand Generation

With demand generation campaigns, we use tried-and-tested strategies to create awareness and interest for a company’s products or services. We’ve done everything from selling fitness products to high-end cars and promoting events. Using powerful remarketing, we ensure customers are not lost.

Whether you fit the above profile or are seeking a bespoke lead generation campaign, we are interested in hearing from you.

Contact us today to discuss how our lead generation services can generate qualified leads for your business.

Get in Touch

Why Activate?

Fixed Cost Per Lead Model That Suits You

As one of the finest pay per lead generation companies in the UK, we use a multi-stage approach, enabling us to determine and set a fixed cost per lead. Using this model, you can decide how many leads you'd like to generate, and our team will make it happen.

Vast Experience in Lead Generation

Our team consists of digital marketers, designers, developers and account managers who will work with you to identify your target market, set up your campaign, create all required assets, and provide ongoing management of your lead generation campaign.

Our Partnership Approach

We align our commercial objectives with your objectives so that both parties are working towards the same goal. What you want to achieve with lead generation, we want to achieve. This partnership approach keeps everyone focused on delivering outstanding results and building new business.

Crafting Bespoke Landing Page Assets

Every lead generation campaign requires compelling creatives that will attract and convert. Our design team uses modern principles to create bespoke landing page assets that are built for conversions. We have a proven track record in using engaging creative assets to generate qualified leads.