The University of Liverpool is one of the UK's leading research and teaching institutes with an annual budget of over £540 million and more than 27,000 active students.

The Objective

The University of Liverpool wanted to conceive a platform that would engage with first-year students while maintaining impartiality from existing corporate communications. The client’s key objective was to offer helpful information about the city of Liverpool and guide students towards getting the most out of their university experience. It was clear that an annual printed publication and an online platform were required, both of which should present a combination of university-written content and independent editorial content. We established a long-standing partnership with the client to deliver on their goal each year.


The Student Survival Guide

The 196-page Student Survival Guide is a vibrant guide to the city and a valuable source of wellbeing, health and safety advice. The handbook covers a range of lifestyle content such as nightlife, shopping and entertainment alongside critical guidance for fire safety, sexual health and personal safety. It helps the university to communicate with students under a dynamic brand and supports the local NHS and police departments in relaying essential advice directly to the student population. The guide has proven to become a staple resource in helping first-years find their feet in the city, and feedback from focus groups has been consistently and exceedingly positive.

A Bold New Brand

We decided to create a brand that represented the harsh reality face by newly independent first-time students, so we chose 'survival' as part of the name. Our creative team crafted an edgy but modern design for the publication while matching the brand's core values. Feedback from focus groups has shown excellent brand recognition due to the guide's memorable name and striking visuals.

Balanced Editorial

The guide is a 196-page annual publication that incorporates a diverse combination of content, including a 64-page section of university information, a complete guide to student life in Liverpool, and health and safety advice endorsed by local authorities. By presenting lifestyle topics alongside advice-based content, the handbook is a well-rounded, entertaining and informative publication that delivers the best of both worlds. As a neutral platform, the Student Survival Guide benefits from the freedom of discussion on controversial and personal subjects.

Project Managed

Our team provided a fully end-to-end publishing solution by project managing the guide’s entire publishing process. We dealt with annual updates from the University of Liverpool and key stakeholders, plus implementing visual refreshes and fact-checking information. Our designers conducted pre-publishing checks, editing and paint management of the guide ahead of the project’s successfully delivery.

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Last updated 20-04-21

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