A Bold New Brand
We decided to create a brand that represented the harsh reality face by newly independent first-time students, so we chose 'survival' as part of the name. Our creative team crafted an edgy but modern design for the publication while matching the brand's core values. Feedback from focus groups has shown excellent brand recognition due to the guide's memorable name and striking visuals.
The guide is a 196-page annual publication that incorporates a diverse combination of content, including a 64-page section of university information, a complete guide to student life in Liverpool, and health and safety advice endorsed by local authorities. By presenting lifestyle topics alongside advice-based content, the handbook is a well-rounded, entertaining and informative publication that delivers the best of both worlds. As a neutral platform, the Student Survival Guide benefits from the freedom of discussion on controversial and personal subjects.
Our team provided a fully end-to-end publishing solution by project managing the guide’s entire publishing process. We dealt with annual updates from the University of Liverpool and key stakeholders, plus implementing visual refreshes and fact-checking information. Our designers conducted pre-publishing checks, editing and paint management of the guide ahead of the project’s successfully delivery.