Using strong visual assets, including interior, exterior, and impressive CGI shots, we forged campaigns that embodied each development's look, feel, and character. We combined visually stunning layouts with clear USPs, thoroughly researched copy and strategically placed CTAs to produce campaigns that delivered excellent volumes of new sales time after time.
As the famous saying goes, one of the most crucial things in the property sector is 'location, location, location'. We set out to create an email schedule based on campaigns that delved into the unique facets of some of the UK's most exciting cities. By combining strong city imagery with insightful economic and market trend data, we successfully provided the audience with a glimpse into different cities and geographical regions, allowing us to generate substantial volumes of inbound sales enquiries.
Advice & Guidance Campaigns
It should go without saying that a vital part of any successful email marketing strategy is to provide free and valuable information to the audience. This approach demonstrates the brand's commitment to its customers and successfully punctuates a schedule of sales-focused campaigns. We created free and downloadable resources for TK Property's customers, which were contextually linked to the client's commercial goals without asking for anything in return from the user. Our strategy helped to maintain excellent engagement and responsiveness from the email database.