Supercharging On-Site Conversions
There are multiple ways in which a website visitor can convert into a lead. Some users prefer to submit contact forms and download free guides, while others prefer to communicate via live chat and book a consultation. We focused on building a website that catered to different types of users and matched the most suitable conversion mechanism to each product and service. The website now guarantees a seamless sales journey regardless of their user's preference or their stage in the cycle. Auto Extract has seen a substantial increase in conversions as a result of the new website.
Simplifying the Product Catalogue
Previously, Auto Extract’s sprawling menu navigation for its catalogue of products and services was challenging to navigate, making it difficult for customers to identify the right solution for their needs. We focused on streamlining the website to produce a user-friendly experience that allows users to discover their perfect solution. We utilised slick and easy-to-use navigation and logical progression comprising a category, subcategory and product hierarchy system. The website is now far more accessible for customers to reach their goal, whether searching by product, industry or service.
Modernising the Design Language
Our design team applied their extensive knowledge of modern UI/UX trends to break free from the old website's linear and static layouts, helping to form a visually impactful, abstract and engaging interface. We chose elements of varying sizes to direct the user's attention, classy animations to create an interactive feel, and textured background elements to forge a sense of depth. These design choices guided us towards a website that is pleasing to look at and intuitive to use. In comparison, competitor websites appear static and outdated. We achieved our goal of establishing Auto Extract as a clear market leader and future-proofing their brand for years to come.