The Ultimate International Football Experience offers unforgettable football training experiences, empowering players through world-class coaching. The goal is to identify rising stars and help them progress to the next stage of their careers.
UIFE approached us at the startup phase of their journey while exploring ways to expand their reach. With an impressive network of international contacts, they aimed to establish themselves as a market leader in the football education space. The client sought an agency capable of crafting a bold new brand alongside constructing a modern and dynamic website. They wanted a logo that would sit alongside other major football brands, helping them project an image matching their ambitious goals.
Web & UX/UI
A Multi-Lingual & Dynamic Online Platform
As an internationally focused venture, we wanted to ensure that the website reflected the brand's global nature. With this in mind, we built a platform designed to highlight their three critical geographical areas of interest: UK, USA and Spain. Our design team researched the client's target market and formulated a modern UI/UX design language, resulting in a full-width and highly unique interface. The key design highlights included strategic 'sticky' navigation elements, a high-impact abstract layout, and layered elements over high-quality visual assets. To accommodate the Spanish-speaking demographic, we implemented site-wide language selection functionality. The work we conducted helped to deliver a truly unique and immersive online platform.
A Bold New Brand
Several acronymic brands dominate the football sector, including the FA, UEFA and FIFA. While researching the target market, our design team identified and analysed overall trends across the industry. We wanted to create a brand that would sit alongside huge well-known names in football and not look out of place. To achieve this, we created a semi-custom typeface and combined it with a superbly executed icon. In the end, we crafted a brand that feels like it's in motion and sits nicely against other major football brands. We believe that the visual identity we created for UIFE perfectly reflects the brand's international ambitions.