Interactive Stops Map
Using the Google Maps API, we built a custom tour map that allows visitors to choose their nearest stop, check current running times and book tickets online. We kept the custom map on-brand by using the API to modify the colours of roads and waterways to match Liverpool FC's corporate colours. Our developers ensured that the interactive map was just as usable on mobile devices as it was on desktop and laptops, an essential feature as a lot of the tour's customers only decide to book tickets after they've arrived in the city.
Live Weather Widget
As the tour is an open-top al fresco experience, we wanted to let customers know what they could expect from the unpredictable British weather! We built a custom weather widget to pull forecasted temperatures and weather conditions from the Dark Sky API and displayed the results as a scrollable feature. The colours of the weather tiles automatically vary depending on the average temperature for the day. This unique weather forecast feature sets the tour apart from comparable visitor experiences.
High Ranking Content
The new LFC City Explorer website contains several pillar pages that rank internationally for high-volume keywords related to Liverpool FC. We designed the pages to incorporate iconic imagery, transparent typography and well-structured content, creating an immersive reading experience for visitors. As users scroll and read through cornerstone content, we ensure that a booking widget is always present so that if they decide to take action, they can proceed to book tour tickets with ease. Pillar pages are arguably the most effective method to capitalise on inbound traffic from generic organic rankings.
