Enhanced user experience
The iDuct catalogue is vast, and visitors must find the product they need as fast as possible, so an e-commerce design style was ideal. However, the site needed to be lightweight, aesthetically pleasing, and responsive on any platform. We achieved this by using plenty of white space that acts as a buffer between all on-page elements.
We focused on streamlining the website to produce a user-friendly experience that allows users to discover their perfect solution. We utilised slick and easy-to-use navigation and logical progression comprising a category, subcategory and product hierarchy system. The website is now far more accessible for customers to reach their goal, whether searching by product, industry or service.
The most important aspect of a flawless website is not visible to the untrained eye. Our team developed clean backend code to make the iDuct website easier to navigate and maintain. We also invested in first-class plugins for creating an unrivalled buyer experience.