Hutcheon Law is a legal firm that specialises in complex, emotionally charged cases—offering straightforward support and maximum results for every client.

The Objective

Hutcheon Law needed a digital strategy that matched their ambition to support more clients, more effectively. We delivered three purpose-built websites—each tailored to a key client group and backed by a refreshed brand identity. While each sub-brand speaks directly to a specific audience, a cohesive design ensures the professionalism and trust of the Hutcheon Law name carry across every site. Intuitive content management tools give the team full control of their content-rich platform, making updates simple and scalable. Our ongoing partnership also includes technical support, content optimisation, and strategic guidance to keep their digital presence evolving.

Web & UX/UI

Three Audiences, One Digital Foundation

We designed and delivered three modern, high-performing websites for Hutcheon Law—each tailored to a different legal specialism: general legal services, fatal accident claims, and motorbike accident claims. While the platforms serve different audiences, they share a consistent design language, streamlined navigation, and clear, persuasive call-to-actions—helping potential clients get the information they need, quickly and calmly.

Built with empathy, each site is designed for people experiencing stress, grief, or uncertainty. The websites make complex legal information easy to digest—removing barriers to clarity and encouraging meaningful action.

From typography to performance, every element follows best practices for readability and usability. The result is a trio of fast, accessible websites that reflect the client’s professional standing, remain deeply human, and consistently convert visitors into enquiries.

Crafting a Confident, Corporate Presence

As the hub of Hutcheon Law’s digital ecosystem, the main website needed to reflect the full breadth of their legal expertise while maintaining a professional tone. We developed a clean, corporate design that feels modern and trustworthy, balancing visual clarity with thoroughness of information.

Navigation was a key focus—organising complex legal services into a clear, logical structure. Claims are neatly categorised, with dedicated pages for key areas alongside a standalone Class Actions section to showcase large-scale cases such as diesel emissions claims.

The result is a platform that’s easy to explore and even easier to manage.

A Dedicated Space for Bereaved Clients

The Fatal Accident Claims site was designed to handle a uniquely sensitive subject—supporting families who have lost a loved one. While visually aligned with the Hutcheon Law brand, this site carries its own distinct tone, messaging, and emotional focus.

Each touchpoint was intentionally designed to provide compassionate, informative guidance around claims, compensation, and legal rights. The site helps families navigate complex matters like dependency claims, bereavement awards, and fatal road accidents.

This platform allowed us to build a niche brand with dedicated, evergreen content that balances emotional sensitivity with legal clarity.

Strategic Design to Help Vulnerable Road Users

Motorbike Accident Claims is the most distinctive-looking site in the Hutcheon Law portfolio. The platform speaks directly to a vulnerable group of road users, combining clear, informative content with messaging that balances empathy and reassurance.

The site features practical tools and well-structured resources on topics like common injuries, accident statistics, and compensation calculators—helping visitors feel informed, supported, and confident in taking the next step.

With testimonials and authority signals, we highlighted the firm's trustworthiness and experience. We also helped the client share their expertise across various blogs and websites dedicated to bike enthusiasts.

Lead Generation

Campaigns That Create Case-Ready Clients

Over the years, we’ve helped Hutcheon Law generate thousands of ready-to-run cases—from PPI and flight delays to high-profile diesel emissions claims. Each campaign was powered by smart targeting across Meta, X, Google, Reddit, and Quora—driven by a deep understanding of audience behaviour and ad platform algorithms to maximise performance without wasting budget on low-quality clicks.

Our flexible landing pages were designed to capture exactly the data needed to assess eligibility and move cases forward—without overwhelming or deterring users. With clear messaging, intuitive journeys, and seamless third-party integrations, we ensured potential claimants could take action quickly and confidently, while giving the client everything they needed to follow up and progress each case.

 

SEO

Top Positions, Trusted Content

By focusing on high-intent search terms across all sites, we’ve positioned Hutcheon Law to reach people actively seeking legal help. Multiple brands in play allowed us to expand keyword coverage, explore niche legal areas, and increase visibility across competitive search results. Our SEO strategy combines in-depth research, content-rich pages, and CRO-focused layouts—complete with in-page navigation and regular calls to action. Blog content supports priority pages and keeps users engaged, while technical audits and SEO strategies tailored to national visibility keep the sites fast, crawlable, and search-friendly. Strategic backlink building strengthens site authority and reinforces search presence across key legal terms.

Campaign Highlights

#1 rankings on: ‘bereavement award’, ‘fatal accident claims’, ‘motorcycle accident compensation’, ‘late cancer diagnosis claims’
#2 rankings on: ‘fatal injury claims’, ‘motorbike compensation’, ‘death compensation’
+2,691 places on Google
+3,553 places on Bing
2:01 min average session duration
346 individual keywords tracked
Last updated 14-03-25

Their responsiveness, attention to detail, and understanding of our needs made the entire process seamless

We've been incredibly impressed with the professionalism, creativity, and technical expertise shown throughout our website projects and social media campaigns with Activate Digital where we have used their services for over 12 years now. The team has delivered every time. Their responsiveness, attention to detail, and understanding of our needs made the entire process seamless. Highly recommended for any business looking to stand out online.

Ronnie Hutcheon

Managing Director, R. James Hutcheon Solicitors

Leads Generated

9,337

Rise in Google/Bing Rankings

6,333

Google Search Impressions

9.98M

Last updated 14-03-25

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