Intelligent Scaffolding | Our Past Client Work

With over 40 years of experience, Intelligent Scaffolding has established itself as a cornerstone of Liverpool’s construction sector. Today, the company is expanding geographically, supported by our work.

The Objective

In an industry more focused on physical delivery than digital presentation, Intelligent Scaffolding saw the opportunity to stand apart. They approached us to help modernise their brand and reposition it within the market. Our focus centred on three areas: refreshing the brand with a bold and memorable visual identity, creating a modern and user-focused website that breaks away from generic industry design, and boosting their visibility through SEO. The objective was clear: to showcase a company with decades of expertise as a progressive, forward-looking leader in scaffolding.

Web & UX/UI

A Digital Presence as Strong as Their Reputation

We designed a sleek, modern website that breaks away from the static, uninspired designs common in the sector. Bright colours and abstract elements give the site energy and help the content stand out. Content-rich service pages, supported by distinctive icons, clearly set out what Intelligent Scaffolding offers. To maximise impact, the site was built conversion-first, with strategically placed CTAs and a simple quote form that makes it easy for potential clients to get in touch.

A Framework That Grows With Them

We created a site with the same principles that underpin every scaffolding project: strong foundations and room to build higher. The website showcases a variety of past projects, from small residential jobs to large commercial schemes, with the flexibility to keep adding new imagery and case studies as they come in. Service and location pages were also built to scale, allowing the site to expand seamlessly as the business continues to grow. This ensures the website remains both relevant and resilient, just like the company itself.

Striking Yet Trustworthy

The company's visual identity is built around the bold use of yellow, a colour that grabs attention and ensures the brand is seen on-site, online, and everywhere in between. So, for example, the vans at sites and the banners placed on scaffolding systems are all this bright yellow, making the business instantly recognisable. To ground this energy, we layered in blue as a secondary colour. Blue signals trust, stability, and reliability, qualities that are vital in a sector where safety and financial responsibility are paramount. Together, the palette delivers a brand that is distinctive and credible.

Conversions at Every Step

Modernity and eye-popping design are great, but the ultimate goal is to convert. For this reason, we made conversion the backbone of Intelligent Scaffolding’s new site. Contact details sit permanently in the header and footer, while a bold yellow 'Request a Quote' button anchors the navigation. Calls to action are strategically placed evenly across every page, leading to a streamlined user journey that makes it simple for prospects to share details and request a quote. Reinforcing this, clear selling points with distinctive icons build trust and nudge users towards enquiries.

Branding

Beyond Generic Branding

To ensure the brand communicates effectively, we designed a full suite of custom icons to work across the website and other platforms. Yellow and blue combine to create a confident palette, rolled out consistently across digital and physical platforms. These icons separate and support text, turning key messages into visual highlights that are quicker to understand and easier to remember. Combined with a bold new logo and refreshed colour profile, they give the brand a sharper and more confident feel. The result is a modern identity that balances clarity with impact, setting Intelligent Scaffolding apart from competitors still relying on dated, text-heavy branding.

SEO

From Invisible to Unmissable

When they first came to us, their online presence was virtually non-existent. We built visibility from the ground up, ensuring they dominated searches for scaffolding in Liverpool and Merseyside. Through targeted keywords, optimised content, technical SEO, and link building, we established them as the city’s leading scaffolding company. Once this position was secure, we expanded their reach into surrounding areas, including Manchester, Warrington, Preston, and Cheshire. Dedicated location pages, local backlinks, and a refined Google Business profile extended their coverage, generating a steady flow of quality leads across the North West.