Sunday Treat is a creative video agency driven by their mantra ‘Find the Fun,’ delivering vibrant, engaging content that turns brands into unforgettable stories.

The Objective

Sunday Treat’s youthful, high-energy approach is one of the reasons they work with some of the world’s biggest brands. Behind the scenes, their success comes from rigorous planning and analytics. Our goal was to create a website that captures their playful personality and strategic precision, helping them transition beyond traditional video production to reach a broader audience seeking strategic video marketing. The result is a highly interactive, engaging, and SEO-optimised platform, perfectly positioned for their next stage of growth.

Web & UX/UI

The Platform

We delivered a modern, dynamic website that blends the best elements of Sunday Treat’s old site with a host of fresh, engaging features. Transitioning from a limited CMS to WordPress, we equipped the client with a more flexible and SEO-friendly platform. We incorporated their detailed brief, conducted thorough competitor research, and performed an SEO audit to craft a tailored design.

The new site highlights their standout work with eye-popping visuals, TikTok embeds, behind-the-scenes sections, and interactive features like hover effects and animations. Internal pages are now significantly more detailed, providing users with richer, more engaging information while enhancing visibility and performance for crawling algorithms used by Google, Bing, and other major search engines.

We also reimagined conversion points with consistent calls-to-action, making the customer journey effortless. The homepage showcases reviews in a personalised, fun format using designs inspired by email and WhatsApp, a touch that delighted the client.

Asset-Led Design

From the outset, this project was driven by the client’s incredible assets. Sunday Treat provided a vast collection of high-quality images and videos right at the start. This allowed our designers to craft a website that fully leveraged their impressive portfolio, featuring work with brands like Google, Asda, Dell, and TUI.

By shaping the design around these resources, we avoided generic templates and created a site that truly stands out. Dynamic cut-outs, engaging visuals, and bespoke on-site content took centre stage, showcasing their work in the best possible light and highlighting the creative calibre they bring to every project.

Speed Without Compromise

A fast website is crucial for both user experience and search engine rankings. Slow-loading sites can frustrate visitors, drive them away, and hurt visibility, impacting both engagement and conversion rates. With Sunday Treat’s video-heavy content, animations, and interactive elements, maintaining speed was no small task.

Our team rose to the challenge, leveraging LiteSpeed technology and advanced asset optimisation techniques. This included minimising server response times and ensuring the seamless delivery of dynamic content across devices.

These efforts culminated in exceptional performance scores, balancing stunning visuals with dynamic functionality. The result is a seamless, high-speed website that delights users and ensures visibility across search engines like Google, Bing, and others.

Originals in the Spotlight

What sets Sunday Treat apart is their unwavering commitment to originality—this isn’t marketing rhetoric; it’s the heart of who they are. From their indie filmmaking origins, crafting raw, human stories, to their ongoing tradition of producing self-funded films every year, their passion for storytelling runs deep and is woven into every project they undertake. This dedication ensures that every piece of work resonates on a deeply emotional and creative level.

Showcasing their Originals was non-negotiable. This section, with its sleek, Netflix-inspired design, immerses viewers in their creative world and highlights their pioneering approach to visual storytelling. The darker aesthetic amplifies the impact of their award-winning films, drawing attention to the innovation behind each project.

Branding

Icons That Speak

Sunday Treat excels in using visuals to convey emotions and ideas without the need for dialogue, and their website needed to follow suit. To enhance UI and UX, we designed a bespoke range of icons for their services. Each icon was carefully crafted to clearly communicate the uniqueness of the service it represents while seamlessly aligning with the brand’s colours and tone.

The result is a set of icons that are visually appealing, intuitive, and cohesive. Their clarity ensures users quickly understand the information, while their bespoke design helps the client stand out from competitors.

We felt their energy and enthusiasm bleed into every element of our planning and the brilliantly designed and executed website

It's been a pleasure working with the team at Activate Digital throughout the entire process. We felt their energy and enthusiasm bleed into every element of our planning, meetings and of course the brilliantly designed and executed website they created. They listened to our brief & needs carefully but also injected a huge amount of their own creativity and ideas. We're so happy with the result!

Gulliver Moore

Managing Director & Founder, Sunday Treat


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