Velocity Leisure operates several high-profile trampoline parks and children’s play centres in the North West. Each location spans thousands of square feet and offers a range of activities from extreme dodgeball to climbing.
Velocity Leisure asked Activate Digital to help them revitalise their online presence and to start using search engine marketing to increase the amount of online bookings across their portfolio of locations. They also wanted to increase the number of bookings for kids parties by cross-marketing their different facilities and targeting different age ranges with different brands.
The client, who runs multiple venues in multiple cities, required a variety of our services including cross-venue marketing to ensure their messaging and brand were in-sync. We were brought on-board to maximise online bookings and ensure each venue has a strong online presence.
With leisure parks in Liverpool, Widnes, Wigan and Malta, the client needed a hard-working SEO strategy. We worked together to establish keywords and targets for each park, then got to work to position them as number one in their respective locations. We have successfully achieved numerous first page rankings and a consistently high rate of traffic.
The client's website had to be able to handle multiple venues and booking processes. We arranged drone photography for each venue to demonstrate exactly what visitors can expect, as well as other high quality assets. We also placed real emphasis on making the experience mobile friendly, as 82% of the client's visitor enquiries came through this way.
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