University of Liverpool

The University of Liverpool is one of the UK’s leading research institutions and a centre of world-class teaching and learning, with a £540 million annual budget and more than 27,000 students attending annually from across the globe.

UOL is a prestigious red brick university and a client we’ve enjoyed a long-standing partnership with, thanks to the creation of the Student Survival Guide.

The Objective

The University of Liverpool partnered with Activate Digital to create a platform to that could be used to reach first year students and provide them with useful information about the city of Liverpool and their university experience.

Both an annual printed publication and a digital version were required, and there was to be a mix of official UOL content around looking after yourself at university, as well as Liverpool lifestyle content such as nightlife and entertainment.

So we delivered...

Brand Development

We agreed we should create a brand that talked directly to students in Liverpool. The 'Student Survival' Guide was born - a lifestyle and entertainment guide which includes practical information, such as health and safety, alcohol and drugs advice. 

University of Liverpool
University of Liverpool

The Official Student City Guide

The 196-page Student Survival Guide, now in its 6th year, helps the university to communicate with students and supports the local NHS and police departments in relaying key messages to students. The guide has proven to be a staple for first years finding their feet in the city, and feedback from focus groups has shown positive feedback on the information and advice provided.

University of Liverpool

Project Summary

The Activity

  • We created a new brand called Student Survival
  • We now publish a 196-page annual publication that contains a 64-page section of university content, a full guide to student life in Liverpool and a section for PCT endorsed health and safety advice
  • We worked with the university student support office to co-ordinate distribution to all of UOL's first year students
  • We are now part of an ongoing project to translate the brand to digital platforms

The Results

  • The Student Survival Guide is distributed to every first-year student at UOL every year
  • University-held focus groups have provided highly positive feedback
  • The brand is featured as a major element of UOL's annual report on student communication
  • Based on feedback, a version of the Student Survival Guide that will be distributed to prospective students at career fairs throughout the UK is now in the pipeline Skills We Used

Skills we used

  • Branding
  • Content Writing
  • Publishing Management
  • Print Design

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