Stanley & Co

Stanley & Co is an Australian law practice that focuses on delivering private and commercial legal services with a fixed-fee pricing model as their unique point of differentiation.

The Objective

Stanley & Co asked Activate Digital to assist them with generating new client leads, specifically in the wills, probate and power of attorney sector. They needed advice on how to reach their target audience using the latest digital marketing and lead generation methods and how best to market their services to help them grow.

So we delivered...

A Lead Generation Campaign

We ran an international lead generation campaign for this Australian law firm, to help them secure new business in the wills and probate sector. Using highly-focused socio-demographic targeting, we assisted in acquiring customers that matched Stanley & Co's ideal customer profile and delivering high-quality leads within budget.

Stanley & Co
Stanley & Co

Landing Page Development

Video rules, which is why we put it at the forefront of the landing page for this client. A mobile-ready page that was tailored to the demographic, we utilised the video to appeal to the desired audience, delivering a great conversion rate as a result.

Stanley & Co

Project Summary

The Activity

  • We prepared a full lead generation strategy
  • We crafted carefully targeted marketing copy and visual assets
  • We created a downloadable brochure resource
  • We launched lead generation campaigns across Facebook, Twitter and Google

The Results

  • A high volume of leads were generated for specific services
  • The campaigns reached people throughout Southern Australia
  • Cost per lead results were improved over time

Skills we used

  • Lead Generation
  • Web Development
  • Digital Marketing
  • Brochure Design
  • PPC

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