Signature Living

Signature Living is the largest hotel and serviced apartment operator in Merseyside. The company owns several key properties including the Signature Living Hotel, 30 James Street Hotel and The Shankly Hotel.

Signature Living

The Objective

Signature Living asked Activate Digital to implement a full rebrand, build two new websites, run their email marketing campaigns and produce all of their printed marketing assets. The objective was to increase the amount of direct bookings through effective inbound and traditional marketing.

The Activity

  • We created a new brand for Signature Living
  • We designed and built a new website for Signature Living Hotel
  • We organised all existing customer data and new customer data collection
  • We produced a full set of printed assets
  • We conducted ongoing email marketing to increase bookings

The Results

  • The new branding met the client's exact requirements
  • The new website enabled Signature Living to increase the amount of direct bookings
  • Thousands of customer records were collated into a database
  • The new brochures and printed assets increased the conversion rate for event and wedding bookings
  • Ongoing email marketing increased repeat bookings by 21%

Skills we used

  • Branding
  • Web Development
  • Print

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