Signature Living

Signature Living is the largest hotel and serviced apartment operator in Merseyside. The company owns several key properties including the Signature Living Hotel, 30 James Street Hotel and The Shankly Hotel.

The Objective

Signature Living asked Activate Digital to implement a full rebrand, build two new websites, run their email marketing campaigns and produce all of their printed marketing assets. The objective was to increase the amount of direct bookings through effective inbound and traditional marketing.

So we delivered...

Branding and Digital Consultancy

This client came to us wanting a full re-brand that better reflected their value proposition. We delivered a full roll-out of the new brand, as well as looking at what digital avenues we could utilise to increase sale and help the client grow quickly. The new brand was extremely well-received and the client as a result experienced growth at a rapid rate. 

Signature Living
Signature Living

New Digital Experiences

Due to the nature of the client's business, they required dedicated booking sites for their portfolio of hotels. We made this happen, facilitating excellent occupancy rates that remain far beyond the city average. We also helped to structure and organise the client's digital platforms to ensure they were representing themselves well online.

Signature Living

Lead Generation Campaigns

We created brochures, pull-up stands, signage, event invites and even wedding brochures to reflect the client's services and to help them be well-prepared at industry events. 

Signature Living
Signature Living

New Marketing Assets

We ran a weddings-focused lead generation campaign to secure new business for the client's hotel portfolio. Using highly-focused socio-demographic targeting to acquire customers who had recently become engaged, we delivered high-quality leads within target cost parameters. 

Signature Living

Project Summary

The Activity

  • We created a new brand for Signature Living
  • We designed and built a new website for Signature Living Hotel
  • We organised all existing customer data and new customer data collection
  • We produced a full set of printed assets
  • We conducted ongoing email marketing to increase bookings

The Results

  • The new branding met the client's exact requirements
  • The new website enabled Signature Living to increase the amount of direct bookings
  • Thousands of customer records were collated into a database
  • The new brochures and printed assets increased the conversion rate for event and wedding bookings
  • Ongoing email marketing increased repeat bookings by 21%

Skills we used

  • Branding
  • Web Development
  • Print

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