Sightseeing Manchester

Sightseeing Manchester helps thousands of tourists a year discover Manchester and everything it has to offer. The tour has 14 stops and provides customers with a companion multi-lingual audio-tour app.

The Objective

Sightseeing Manchester briefed Activate Digital with re-imagining its digital strategy spanning improved brand implementation and revitalised user experience/user interface design and development. The objective was to solidify Sightseeing's position as Manchester's leading city tour and to improve the conversion rate of visitors to bookings.

So we delivered...

Digital Consultancy

We started the project by assessing Sightseeing's existing digital infrastructure, customer journeys and visual style and identified key ways to strengthen both brand recognition and the commercial performance of their online booking system. We compiled our findings into a new digital strategy for the client.

Sightseeing Manchester
Sightseeing Manchester

A New Digital Experience

We created a new digital experience for the client that extrapolated and incorporated visual elements and styles from the client's refreshed brand identity. The new website provides a seamless and friendly customer experience from initial discovery all the way through to online bookings.

Sightseeing Manchester

Project Summary

The Activity

  • We reviewed the existing digital strategy and proposed improvements across the board
  • We identified the target market and mapped out what they would want to know about the tour
  • We built a new and highly interactive online experience to improve the customer journey
  • We designed and built a website that showcased the tour and its key selling points

The Results

  • The new online experience provides a harmonious and friendly customer journey
  • Potential customers can now check running times and book online
  • The new Sightseeing Manchester brand has been successfully applied to platforms
  • Sharp increase in conversion rate from visitors to bookings

Skills we used

  • UI Design
  • UX Design
  • Digital Marketing Consultancy
  • Web Development

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