PowerGym Fitness

Power Gym Fitness manufactures high-end gym equipment specifically for commercial gyms and fitness centres. They also offer additional services including equipment training, gym design and CrossFit consultation.

The Objective

Power Gym asked Activate Digital to design and develop a new e-commerce website to replace their fast-aging existing website. The goal was to create a visually impressive and distinctive sales platform to sell their portfolio of products as well increasing traffic and improving conversion rates.

So we delivered...

Digital Growth Consultancy

We advised the client on the steps required to expand from an e-commerce perspective, as well as how to improve their brand and aesthetic - an important part of their business.

New E-Commerce Platform

We designed a new, effective e-commerce platform from the ground up in order to boost sales and enhance the user experience. This fully integrates with order fulfilment, stock management and finance systems to ensure strong sales and varied payment options for customers.

SEO

We work with the client on an ongoing campaign to achieve first-page rankings with several keywords in order to generate organic sales. This is a long-term strategy to grow PowerGym as a brand without relying on paid media.

PPC

We work alongside the client to generate sales through highly targeted paid search advertising, tailoring our campaigns to exactly what people are searching for. We ensure that we are growing sales within cost parameters, the result of which is a highly successful ongoing campaign.

Project Summary

The Activity

We provided ongoing eCommerce support to the client
We created a new visual style for all digital creative
We designed and built a stunning mobile-ready e-commerce website
We conducted initial pay per click campaign research and planning

The Results

Now that the Power Gym's online presence has been improved we're looking at launching a multi-platform inbound marketing campaign
The client is delighted with the new website
The new online aesthetic is far more appealing to the target audience

Skills we used

Web Development
UI Design
E-Commerce
UX Design

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