North House

North House is a high-end residential property development located in the heart of Liverpool city centre. The development involves the conversion of a commercial property into luxury apartments.

The Objective

Ascot Property Investments briefed Activate Digital with implementing a full marketing and lead generation campaign for North House starting with the creation of a new brand, investment brochure and landing page and followed by the launching of multi-platform lead generation campaigns on an international basis. The two main objectives were to launch the development to the UK's investment market and to generate investment and end-user leads.

So we delivered...

Multi-Channel Marketing Strategy

North House was a new development in Liverpool that required a full marketing strategy. We wanted to ensure the development had exposure on every platform to generate maximum sales, so we provided multi-channel marketing to cover every base.

North House
North House

Brand Identity

We ran lead generation campaigns on social media, PPC campaigns on AdWords, as well as designing a series of branding assets, including a sales brochure, which was created to reflect the building's modern, elegant aesthetic. 

North House

Microsite Development

We also created a dedicated microsite which ranked organically at number one on Google and was used for PPC to capture interest. This proved to be very effective and a vital element to the strategy in generating sales leads.

North House

Project Summary

The Activity

  • We created a new brand for the development
  • We strategised key marketing messages
  • We produced a 40 page investment brochure
  • We created a stunning landing page and email marketing campaign
  • We launched multi-platform lead generation campaigns

The Results

  • The development successfully launched with the new brand
  • The brochure was sent to investors and agents internationally
  • The landing page and email campaign delivered an exceptional conversion rate
  • Hundreds of investor and end-user leads were generated

Skills we used

  • Lead Generation
  • Brochures
  • Web Development
  • Digital Marketing
  • Email Marketing

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