Kate’s Doggy Boutique

Kate's Doggy Boutique is a licensed Liverpool doggy daycare centre. The business offers a number of services to dog owners across Liverpool within a relaxing, playful and friendly environment.

The Objective

Kate's Doggy Boutique asked Activate Digital to design and develop a mobile-ready website to help promote their range of services including doggy daycare and doggy hotel. The website would be used to encourage local dog owners to book their dogs into a service. Following the launch of the website, the client requested the start of an SEO campaign (search engine optimisation) and a PPC campaign.

So we delivered...

New Mobile-First Website

With no previous online presence, we were starting from the beginning with Kate's Doggy Boutique! We began by building a new site with the core goal of getting the client to rank at the top of Google and Bing. What we delivered was a mobile-ready, modern design that was guaranteed to appeal to the client's target audience.

Kate’s Doggy Boutique
Kate’s Doggy Boutique


The client had no previous rankings, so we worked to optimise the new website we built from a domain authority from a content, on-page and off-page perspective. Within a 1-year period, we have secured 1st and 2nd place rankings for a range of high-priority keywords, as well as having helped to generate a large influx of new business which is growing day by day. 

Kate’s Doggy Boutique

Project Summary

The Activity

  • We designed and developed a website to showcase the business's services to potential customers
  • We began an SEO (search engine optimisation) campaign to increase the website's reach
  • We launched a targeted PPC campaign to generate more enquires and bookings

The Results

  • The new website has transformed the online presence of the business
  • Potential customers now have access to more information about the services available
  • The business has started to rank for priority keywords on search engines

Skills we used

  • Web Development
  • Digital Marketing
  • SEO
  • PPC

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