Modern consumers typically use e-commerce websites in different areas of their lives. Over time, the industry has established conventions and best practices for functionality. Our number one goal for this project was to follow pre-existing usability conventions while creating a site with a fresh look and feel. Throughout the website is a unique style and abstract design, but users can still browse and purchase products easily due to the intuitive e-commerce functionality.
Hunt & Hustle sells a range of high-value products, and as such, we recognised that users should be able to choose from several payment options. As well as traditional payment methods such as credit and debit cards, we used an in-built integration with Klarna and PayPal Credit to allow customers to spread the cost of online orders over time. We also supported payment via Google Pay and Apple Pay to ensure a smooth and effortless transaction process. With flexible payment choices, we saw average order values increase dramatically following the website’s launch.
Building a streamlined purchasing journey was a fundamental goal of ours from day one. Our creative team designed a bespoke basket and checkout system that keeps users focussed on the buying journey every step of the way while offering flexible ways to pay. By breaking the purchasing process down into four steps instead of one, we made the process less daunting for users, resulting in decreased cart abandonment and on-site frustration. A frictionless payment process is what leads to happy customers and recurring orders.