Focus Commercial

Focus Commercial is a specialised finance broker that provides property development, refurbishment and bridging finance to the UK property market.

Focus Commercial

The Objective

Focus Commercial asked Activate Digital to build a new mobile-ready website to help them stand out from other property finance brokers and attract new clients. They also wanted to increase their geographic reach to include London & Scotland, run several highly-targeted email marketing campaigns and produce a new corporate brochure.

The Activity

  • We suggested improvements to all online and offline marketing assets
  • We designed and built a stunning mobile-ready website
  • We produced several corporate brochures for key customer types
  • We created a highly personalised email marketing campaign based on extensive lead data
  • We ran a focused SEO campaign to improve rankings in key location

The Results

  • Focus Commercial now have the tools to market effectively to new and existing customers
  • There was a 21% increase in visitors to the website
  • The average time spent on the website increased by 27% to 2 minutes, 34 seconds
  • The website rose 274 places on Google in Liverpool, London and Glasgow over a three month period

Skills we used

  • SEO
  • Web Development
  • Brochure Production

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