Focus Commercial

Focus Commercial is a specialised finance broker that provides property development, refurbishment and bridging finance to the UK property market.

The Objective

Focus Commercial asked Activate Digital to build a new mobile-ready website to help them stand out from other property finance brokers and attract new clients. They also wanted to increase their geographic reach to include London & Scotland, run several highly-targeted email marketing campaigns and produce a new corporate brochure.

So we delivered...

Digital Growth Consultancy

The client came to us wanting to increase their new business online and strengthen their online presence. We recommended examining each digital platform and marketing channel, and proposed using a combination of strategies to secure inbound business. We built a new website optimised for search and sent focused email campaigns to get the ball rolling. We now manage content on the client's social media platforms and have recently launched a targeted lead generation campaign.

A New Mobile-First Website

Focus required a new website, with search marketing as the main priority. We built this, and integrated the client's CRM system for better sales management. As a result, the client has continued to generate inbound business through various traffic sources effectively.

New Marketing Assets

The client attends a lot of industry events, so it was crucial that they had slick marketing assets to represent themselves well. We designed corporate brochures, product-specific brochures and case study brochures to help the client to demonstrate their services to potential customers. We paired this with print ads for industry periodicals - a pairing which helped to convert lots of new business offline.

Project Summary

The Activity

We suggested improvements to all online and offline marketing assets
We designed and built a stunning mobile-ready website
We produced several corporate brochures for key customer types
We created a highly personalised email marketing campaign based on extensive lead data
We ran a focused SEO campaign to improve rankings in key location

The Results

Focus Commercial now have the tools to market effectively to new and existing customers
There was a 21% increase in visitors to the website
The average time spent on the website increased by 27% to 2 minutes, 34 seconds
The website rose 274 places on Google in Liverpool, London and Glasgow over a three month period

Skills we used

SEO
Web Development
Brochure Production

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