Interactive Stops Map
Using the Google Maps API, we constructed a custom tour map informing users of their nearest bus stop, current running times, and where to book tickets. To ensure the custom map remained on-brand, we used the API to modify the colours of roads and waterways to match City Explorer's corporate colours. Most of the tour's customers only book tickets after they've arrived in the city, so it was vital for us that the interactive map was just as usable on mobile devices as desktops and laptops.
Live Weather Widget
As an open-top al fresco experience, we wanted to let customers know what they could expect from the typical British weather! That's why we used the Dark Sky API to build a custom weather widget that displays forecasted temperatures and weather conditions within a scrollable feature. The colour of the weather titles will automatically change depending on the average temperature for each day. The live weather widget is a feature that sets the tour apart from comparable visitor experiences.
High Ranking Content
The new City Explorer website contains several pillar pages that rank internationally for high-volume tourism keywords. We produced pages that present deep and rich visitor information about Liverpool, generating arguably the most comprehensive online guides to the city and offering superb value to website visitors. As users scroll and read through cornerstone content, we ensure that a booking widget is always present so that if they decide to take action, they can proceed to book tour tickets with ease. Pillar pages are arguably the most effective method to capitalise on inbound traffic from generic organic rankings.