We wanted to make sure that Amanzzo's mission was stamped on the project, quite literally! Our team designed a 'from the sea, for the sea' visual motto used throughout the website, helping to convey the brand's sustainability goals creatively. We used bold typography to draw attention to poignant ocean pollution statistics without disrupting the user's buying journey. By implementing an interactive bottle counter highlighting how many recycled bottles have transformed into products, we furthered engage the user with the client's ethos.
As an ocean-focused brand, it was essential that the UI/UX of the Amanzzo website incorporated an organic and natural look and feel. We also wanted to utilise a clean design language that would reflect the luxurious nature of the client's products. Using bold splashes of colour, abstract elements, elegant functionality and a highly modern structure, we developed an experience that follows established e-commerce conventions while conveying the brand's character. Our work resulted in a website that stands out as a unique digital experience in a crowded e-commerce landscape.
A survey by OptinMonster suggests that over 72% of consumers would prefer to learn about a product or service via video. We used video content extensively to express the story of Amanzzo, showcase the brand's products and provide the website with a living and breathing aura. From gentle and soothing waves on the homepage to impactful environmentally-focused assets on the sustainability page, we wanted to capture the user's attention at every turn. Our team is also working with the client to produce a 2-minute origins video that will delve into the brand's backstory and how it intends to combat humanity's destructive impact on the oceans.