AM1 are a boutique finance company that specialise in several key finance sectors including automotive, bridging and commercial finance.
The client wanted to run national campaigns to acquire new car purchasing and leasing leads, with the objective of running trial campaigns across multiple platforms and then scaling the campaigns up to achieve high lead volumes.
The client had a very specific segment of the market in mind when it came to who they wanted to target. We used social media advertising to reach that demographic, targeting more than 3 million people on social media with unique car promotions to secure a high volume of leads. The result was a high volume of leads across the UK and lots of new business for the client.
We built a range of product-focused landing pages, integrated with the automotive sector's CRM of choice, Dealtrak. All the pages were mobile-ready, tailored to the demographic and utilised specific car deals and their statistics to appeal to the target demographic. The result? Excellent conversion rates.
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