Liverpool is one of the UK’s most-loved cities and in recent years, its appeal to visitors across the globe has shot up.

Largely thanks to mass investment (there are £30 billion of developments currently in progress and £4.5 billion investment in new commercial and infrastructure schemes), the city of Liverpool is really drawing in the crowds.

In 2018, the Office for National Statistics reported that Liverpool City Region has achieved higher growth than any other combined authority area in England.

It should come as no surprise that there are thousands of international searches made about Liverpool every month. The annual search volume for keywords relating to Liverpool increased by approximately 1.1 million searches internationally between 2014/15 and 2017/18 – a huge rise. We looked deeper into why this happened, and here’s what we found…


Forget London’s Oxford Street – it seems Liverpool is the place to be when it comes to retail. The search term ‘Liverpool shopping’ saw a rise of a whopping 50% between 2014/15 and 2017/18, and with the success of the luxury stores of Liverpool ONE and the quirky independent boutiques of Bold Street, that is no real surprise!


The search for ‘Liverpool hotels’ skyrocketed to an unbelievable 82%, proving how popular Liverpool has become as a visitor destination. With new boutique, luxury and party hotels cropping up regularly, tourists are spoilt for choice when it comes to where to stay in Liverpool.

Everything In-Between

Two of the most popular search terms were “What to do in Liverpool” (which saw a 50% rise) and “Things to do in Liverpool” (49% rise). This is because not only is Liverpool is a destination filled with the finest hotels, shopping and dining, but it is home to some of the UK’s most famed cultural landmarks. Among many of the city’s museums and galleries is The Beatles Story, the world’s largest permanent exhibition dedicated to the fab four.

Other attractions include the Three Graces on Liverpool’s famous waterfront, Liverpool Football Club’s Anfield stadium and the Baltic Market. It is really no wonder that the use of these terms has shot up in recent years, as the city continues to expand, develop and maintain its title as the fourth most-visited city in the UK.

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