Power Gym asked Activate Digital to design and develop a new e-commerce website to replace their fast-ageing existing website. The goal was to create a visually impressive and distinctive sales platform to sell their portfolio of products as well increasing traffic and improving conversion rates. The fitness market is extremely competitive online and PowerGym needed a platform to effectively compete.
- We established a new digital theme for the brand
- 36% increase in session duration
- The new online aesthetic is far more appealing to the target audience